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Cutting edge law firm marketing in 2013
Legal marketing continues to go high-tech, with lawyers turning to mobile devices to connect with consumers via QR codes and making use of new social networks like Pinterest. For lawyers considering...
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Putting client testimonials to work for your practice
The matter is resolved, your work is done and the client is happy. But don’t close the file just yet. Consider asking your enthusiastic client for a testimonial about your service. “The best...
View ArticleUsing ‘Meetup’ for marketing
Lawyers are using the social networking site Meetup to meet other lawyers, get referral sources and find potential clients. Started as a post-9/11 antidote to the isolating effects of technology,...
View ArticleCreate strong referral networks to grow your business
It’s easy to say you build your practice by word of mouth, but how do you really know whether word is spreading? It is more beneficial to have a set strategy you follow consistently in order to fully...
View ArticleTech roundup: Tighten writing, market with a smartphone and scan wirelessly
Lawyers USA has rounded up the latest tips from lawyers on what technology tools they use to accomplish tasks more quickly and effectively. A legal writing software helps make writing clearer and more...
View ArticleHow to eat an elephant
During the last few years, it has been ever more common to hear lawyers say, with more than a hint of frustration and worry in their voices: “What’s the point of doing a marketing plan? Why bother...
View ArticleApplying ethics rules to ‘daily deals’
State ethics committees have struggled for decades with applying traditional ethics rules to new forms of electronic communications. Among other things, early bar opinions condemned lawyers’ use of...
View ArticleAttorneys, marketers hesitate to endorse LinkedIn endorsements
Brian D. Wassom has never done work on mergers and acquisitions. But someone recently endorsed him for the skill on social networking site LinkedIn. A slip-up like that is part of the reason marketing...
View ArticleThe quality of your clients = the quality of your practice
If you, like many of your colleagues, have stocked your practice with clients that aren’t a good fit, you’ll spend much of your career feeling frustrated, unappreciated and resentful. What’s more,...
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The Internet for attorneys
Attorneys need to tap into their inner-techie with their own website, social media pages, blogs and videos, according to a seminar at the Maryland State Bar Association’s 2013 Annual Meeting last...
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